about us

Welcome to It's All Greek!

Now in our 18th year, we have, since 2003, been based in the heart of historic Bloomsbury, home to the British Museum. This is our lovely little shop on Museum Street.

It's All Greek Museum Street London for Greek gifts museum copies and Greek jewellery

We specialise in fine replicas of ancient Greek art in bronze, marble and terracotta, hand-painted copies of ancient Greek pottery, and jewellery inspired by ancient Greek coinage and symbols. Nothing is mass-produced, and we work exclusively with small, independent businesses like ours. Our product range comes from a team of about 12 such companies: currently 9 in Greece and three in the UK.

The driving force behind It's All Greek is our passion for the things we sell. We aim to nurture interest in and enthusiasm for the art and spirit of ancient Greece, to promote the products of our suppliers and to provide our customers with the best possible quality and service. Our shop is where it all happens - welcoming our visitors and customers, hosting occasional events, designing and running our website and shipping orders all over the world.

We have supplied our products to motion pictures 'Troy', 'Alexander' and 'Clash of the Titans', as well as to television documentaries, magazine photoshoots, museum shops, schools and education services. More recently, we supplied some vases for an episode of 'Coronation Street'!

We hope you enjoy our website (which we do ourselves, including all our own photography...) and we look forward to seeing you in Bloomsbury!

Elinor, Louise and Team IAG

Team IAG

The core team consists of Elinor and Louise. Alexandra, Hayley and Mark come and help when they can! When you visit us in Bloomsbury, you will meet a combination of two of us at any one time. Each of us has a background in Classics from some stage in our education. Thank you to everyone who has at some time in the last 18 years sailed with us for a while: Lauren, Jasmine, Nicola, Philippa, Kate, Megan, Caroline, Alexis, Camila, Christine, Ana, Konrad, Liam, Andrew and Jack.

How it all started

It's All Greek is the brainchild of Elinor Wynne Lloyd. Her parents, Dilys and Wynne, took her to Greece in 1972 when she was only 12 years old and that is where her love of Greece began.

Welsh-speaking Elinor is an Oxford graduate in and a professional teacher of Classics. She taught at Queen's Gate School in London for 16 years then independently in her own teaching business 'Locus Classicus' whilst setting up It's All Greek.

She has been running It's All Greek full-time since moving to premises in Bloomsbury in 2003.

(in the photograph: Dilys, Wynne and Elinor on a nostalgic 'revisit' in Athens in 2003. Dil died in May 2005, and Wynne in April 2010.)


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